It’s All About Seduction, Baby

Recently I started a presentation with the words: “I am in the Seduction Business”. Of course it grabbed attention right away. It’s true though, entrepreneurs ARE in the seduction business. As entrepreneurs we seduce clients to purchase our wares or...

Am I a house or a seesaw?

Now that I’ve redesigned my logo, with the specific focus on readability on a small scale, I now realize that the previous logo and the new one have a different “feel”. A different composition will do that.  I know, it might sound vague, but...

Size does matter…

With logos that is. My latest logo edition was fueled by the thought that a logo needs to look good in MANY DIFFERENT SIZES. Preferably with the possibility of reading the name of your business.  I realized that my logo becomes unreadable on a small scale, so I...