Bright Light Graphics

We Are Visual Storytellers

The Difference Between a Brand and a Visual Identity

The Difference Between a Brand and a Visual Identity

Ever noticed how easily people toss the word “brand” around in conversations? “You must build your brand!” “I just re­branded my business!” “Do you do branding?” It rolls off the tongue as a muddled, overarching word meant to describe everything about a business. But...
The Art of Asking Great Questions

The Art of Asking Great Questions

I love asking questions. The inquisitive part of me adores learning and having meaningful conversations that go beyond surface-skimming chit chat. As a business owner, I’ve learned that asking questions is a crucial component of building a brand and making...